DICK’S Sporting Goods

Completed while on contract as a Copywriter for DICK’S Sporting Goods.

The Client: DICK’S Sporting Goods — the largest U.S. sporting goods retailer — sells athletic apparel, fitness gear, health & wellness essentials, and more.

The Ask: I joined the Creative Team during peak Holiday season and took the lead on crafting copy for emails, paid social media campaigns, and website ads.

The Result: My contract was extended past holiday season and I continued to take on more creative projects with DICK’S, including writing paid and organic social media copy for the DICK’S sub brand GoingGoingGone.