Celebrating All Flowers
Completed for School
Insight: Makeup and beauty brands are often marketed exclusively to women. But women aren’t the only ones who wear makeup.
Idea: Publish ads under the tagline “Celebrating All Flowers” that showcase a diverse range of people using FLOWER Beauty cosmetics and rocking their looks with confidence. Showing that beauty is inclusive and open for everyone to enjoy and celebrate.
Ad Executions
Flower BEAUTY will release print and digital ads that challenge beauty norms and celebrate different looks of beauty
PR Stunts
FLOWER Beauty will carry out the following PR stunts to help spread the word about its “Celebrating All Flowers” campaign and help build buzz to capture public interest.
PR Stunt #1 - FLOWER Beauty creates a Snapchat AR Lens that people can use to virtually “try on” its makeup. Following the virtual try ons, FLOWER can send tester samples to people to actually try on in person.
PR Stunt #2 - FLOWER Beauty sets up mannequins on Saks Fifth Avenue that show different looks, physiques, and styles.
Source: Unsplash
Credits
Designs Done By: Bae Creative Studio & Audra Kelly