Never Lose Your Shine
Completed for School
Insight: Hard Seltzers and Kombucha have become super popular with consumers. As a result, it can be hard for a kombucha or seltzer brand to stand out from its competitors
Idea: Market JuneShine as a different kind of kombucha brand that encourages its customers to follow their dreams while putting in the hard work.
Release a series of ads around the tagline “Never Lose Your Shine,” and publish social media posts under the tagline “Hard Truths From a Hard Kombucha” to share nuggets of wisdom to inspire people to develop the imagination and grit to pursue their passions.
Brand Manifesto
The Brand Manifesto is a write-up of JuneShine’s values and how its mission makes it unique as a company. For this concept, JuneShine’s manifesto pitches the importance of combining both creativity and logical thinking in order to visualize a goal and then having the drive to bring it to life.
Ad Executions
JuneShine will set up ads in major cities at places where morning commuters will be passing by for work. The ads will share motivating mantras to help inspire these commuters as they head in to work and face the day.
Social Media Executions
For its social media execution, JuneShine will publish posts under the tagline “Hard Truths From A Hard Kombucha” to share hard-hitting inspirational tips and remind people that it will not always be easy to follow their dreams, but they can still persevere if they have the right mindset and work ethic.
Email Newsletters
In its final promotional campaign, JuneShine will release email newsletters to long-term subscribers and new customers alike to share company updates and highlight its latest ambassadors. These ambassadors are real people who embody JuneShine’s “Never Lose Your Shine” motto with stories of perseverance and success.
Credits
Designs Done By: Colleen Lamborghini