BJ’s Wholesale Club

Completed while on contract as a Copywriter for BJ’s.

The Client: BJ’s Wholesale Club is a membership-based warehouse club primarily serving the East Coast with competitive prices on produce, housewares, and more.

The Ask: To kick off its new credit card & rewards program with Capital One, the BJ’s Co-brand Creative Team created marketing material to outline the new benefits of the program and entice people to sign up.

The Result: As the team’s only Copywriter, I worked under the direction of Senior Art Directors and crafted headlines and corresponding copy for multiple marketing campaigns.